Backcasting

Backcasting

Judy Bradt, Summit Insights CEO and Author of “Government Contracts Made Easier.” On this week's episode, Eileen's guest is Judy Bradt, who is a consultant helping companies with their federal sales and marketing efforts. Judy wrote an article recently about "Backcasting" and Eileen invited Judy to explain this great strategic concept with those of you who want to position yourself for the win.

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