BACKCASTING WITH JUDY BRADT – WHAT WE NOW CALL A “COMPETITIVE ANALYSIS”

On this week's episode, Eileen's guest is Judy Bradt, CEO of Summit Insight, who is a consultant helping companies with their federal sales and marketing efforts. Judy wrote an article recently about "Backcasting" and Eileen invited Judy to explain this great strategic concept with those of you who want to position yourself for the win.